“The best identity design programs embody and advance the company’s brand by supporting desired perceptions. Identity expresses itself in every touchpoint of the brand and become intrinsic to a companies culture, a consistent symbol of its core values and its heritage” Every element that makes up the Trademark Studio identity has been carefully selected to communicate one style; Corporate professional. Every aspect of the process should be informed by this style and speak to the value of simplicity.
“Effective brand strategy provides a central, unifying idea around which all behaviour, actions and communications are aligned. It works across products and services, and is effective over time. The best identity designs and brand strategies are so differentiated and powerful that they deflect the competition. They are easy to talk about, wether you are the CEO or an employee.”
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