The Startup logo package has been created for new businesses and SME’s that understand the value of meaningful logo design. At this stage of development an investment in the foundation of brand design saves time and money and can improve recognition and memorability by over 70%.
We use information collected in the research phase of the logo design process and choose three of the best concepts for presentation. Here we will mock-up the designs onto industry-specific products that will give a sense of how the logo will look in the real world. The chosen logo concept will be refined and then signed off, complete with license and full usage rights.
Logo configurations are simply ‘extra versions’ of the logo where the layout of the design has been configured differently. Our logo package contains three different variations suitable for any application across print, screen, and web.
Logo color specifications are the numbered codes that designers, printers and web developers use when being tasked to produce brand related material. It is important that when designing for print, screen and web, the brand palette stay consistent right across every touchpoint of the company.
The first step in creating a brand is creating the logo, the second is using the logo correctly. The ‘Logo usage guidelines’ booklet is a digital PDF reference manual containing direction and standards. Inside are detailed aspects such as concept and construction, color palette and reasoning, clear-space, typography and application. These guidelines will help in choosing the right logo format for the right situation.
Brand identity elements are the immediate touch-points of a company’s public image. They consist of all corporate print collateral and extended to promotional and marketing material. Every component of the company should consistently represent the brand as a unified cohesive system.
You get an original business card design with versions for two people. We can also help with production options and liaise with printers on your behalf.
A Traditional Letterhead design, to be printed and used for handwritten communication. We also include a digital letterhead version. This file can be set up with Microsoft Word and used as a template for consistent digital correspondence.
Included in the identity package are branded envelope and comp slip designs. These are simple but noticeable touch-points of your public image.
An identity system should embody and advance the company’s brand. As a professional design house we will create a style guide document that can be shared with business partners and third party suppliers to sustain consistency in public image and messaging.
Your email signature is like a digital business card that is tagged to the bottom of every email message. It can contain as much or as little information as you like, including contact information, company logos and social media links.
Your social Media kit includes cover images and profiles for a choice of three platforms. These could include: Facebook, Twitter, Instagram, Linkedin. YouTube or any other social media platforms you may need.
The ‘Company Package’ is perfect for businesses at the stage who are ready to get your business online. An investment in a comprehensive identity system across print and web can communicate assurance and reliability. It is how worldwide brands project their culture and vision.
We keep you involved in the process with weekly intractable updates sent to your computer or device. Stay up to date with the project and let us know if we are hitting our scheduled targets.
We understand that businesses need to bend and flex with ever-changing market conditions. Our Crafted Package option can facilitate the needs of a variety of businesses. Such design assets (see below) can be reused, adapted and refined if needed. Our experience in dealing with clients for over 10 Years has helped us understand extra channels that are more suited to a particular market position.
Various mediums and extended platforms for the application of brand material can include;
Feel free to enquire about any special requirements or modes of communication you may be intrested in.
Need to fill your website with beautiful video and photos? We help clients craft original online content that builds exposure and reflects brand values.
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